Interviewer: İbrahim Kapusuz – Turk Alliance
Our Guest: Muhammed Erdoğan – Co-Founder of PARTEKNO
İbrahim Kapusuz: Mr. Muhammed, first of all, thank you for taking the time. PARTEKNO has become a frequently mentioned name in the advertising and promotion sector. How did this journey to success begin?
Muhammed Erdoğan: Thank you. PARTEKNO’s story began 10 years ago when a few people who were truly passionate about their work came together. We always believed that the trio of “the right idea, the right presentation, and the right team” would bring success. With this mindset, we set out and eventually had the opportunity to work with over 780 local and international brands. Each one provided us with unique experiences, and we became part of their growth.
İbrahim Kapusuz: The number of companies that choose you is quite impressive. What is the most distinctive feature that sets PARTEKNO apart from other agencies?
Muhammed Erdoğan: We treat every client as if they were our “only client.” This isn’t just a slogan—it’s a principle embedded in our way of doing business. No matter the size or budget of the project, we approach it with the same dedication. This mindset builds trust and loyalty with our clients. Additionally, our disciplined process management, sector-focused design approach, and creative yet functional ideas are what differentiate us.
İbrahim Kapusuz: We see that PARTEKNO has a unique “idea production discipline.” Could you elaborate on this?
Muhammed Erdoğan: Of course. For us, creative ideas alone are not enough. A supporting strategy, aesthetic design, and systematic process tracking are essential. That’s why our work is guided by three fundamental rules:
- Language Craft: Communicating a brand correctly is just as important as designing it.
- Right Design: We create original work by combining aesthetics with industry relevance.
- Disciplined Process Tracking: We manage every stage with control, ensuring timely and flawless delivery.
Thanks to this three-legged approach, ideas don’t just remain thoughts—they achieve their purpose.
İbrahim Kapusuz: What kind of team stands behind the success you’ve achieved so far?
Muhammed Erdoğan: Our most valuable asset is our seasoned, complementary team that has grown with us from the core. We work with a constantly evolving, self-motivated, and dedicated staff. Each member of our team is an expert in their field and approaches every project as if it were their own brand.
İbrahim Kapusuz: In your opinion, how can you tell if an advertisement or promotional work is good?
Muhammed Erdoğan: A good advertisement doesn’t just grab attention—it leaves a mark on the target audience, drives action, and provides tangible value to the brand. To create this impact, a strong idea, the right channel, compelling visuals, and timing are crucial. At the end of every project, hearing our client say, “Yes, this truly represents us,” is our greatest indicator of success.
İbrahim Kapusuz: Finally, where do you see PARTEKNO in the future?
Muhammed Erdoğan: I can say PARTEKNO’s journey is just beginning. We aim to become more visible in the international market and showcase the strength of the Turkish advertising industry on a global scale. At the same time, we will continue working with brands that believe advertising is not just about visuals but also about ethical and sustainable value creation. We will never stop crafting elegant ideas that unlock brands’ potential in every project.
İbrahim Kapusuz: Thank you for your sincere and inspiring answers, Mr. Muhammed. We wish PARTEKNO continued and growing success.
Muhammed Erdoğan: Thank you. I extend my gratitude to Turk Alliance and to you for this kind interview.